Local, Sustainable And
Well-being

Hungry for Better

Our commitment begins with authenticity. This means simple ingredients from sources you know and trust, along with clear information to help you decide what’s right for your operation.

Under our Hungry For Better program, we serve up three distinct product portfolios – Serve You™, Serve Good® and Serve Local. Hungry For Better is designed to make it easy for our customers to identify products that help meet diners’ preferences for delicious, on-trend meals by prioritizing product qualities increasingly important to consumers: products that are local, sustainable or that support individual dietary or lifestyle preferences.

Serve You

offers a wide selection of products to meet all of your diners’ diverse and evolving well-being preferences – from plant-forward alternatives to clean labels with no ingredients on the Unpronounceables List®* to gluten-free foods and more.

Serve Good

products are responsibly sourced, contribute to waste reduction or are produced or manufactured to help reduce greenhouse gas emissions.

Serve Local

means you get locally sourced products from regional farmers, producers or manufacturers as Exclusive Brands and Manufacturer Brand products. With Serve Local, it’s all about helping our local communities thrive. Available in participating markets.

*Processing aids and potential cross-contact during production are not in scope for this program.